13.10.11

the ELLE interview with LULA



LULA FASHION ICON: an exclusive interview.

A star is born, her name is Lula. Her website www.thesubjectiknowbest.com is quickly becoming a must-stop for fashion lovers.
This young cartoon fashion icon draws herself in the latest fashion and as fashion personalities themselves.Let's say it: an unique way to possess "the world biggest wardrobe".She translates her passion in reality, a virtual one in fact. Past,present, fantastic dialogues and magic friendships all live together on her web-sphere, which she define like a magic Genius.Now with HERSELF magazine, the biannual all illustrated fashion publication of which she is Editor and Creative Director, she shares her love for designers, brands and icons, creating a golden feminine universe. Let's find out more, in this exclusive interview.

thesubjectiknowbest.com it's your world, so who is Lula?
I always quote my friend Jessica (Rabbit ) "...I'm just drawn this way".But even if it's drawn, my personality is not born as the result of planning.It's my and the other's ever changing taste building it every day.
I was checking Anna Dello Russo's blog when I first saw you in all your different looks!I don't know your past: how is Lula born?
I was born and bread online.Take another friend of mine:Ariel, the little mermaid, a dreamy and determined woman: she strongly wanted to belong to the human world, I strongly wanted to belong to the fantasy one.
It's all about never lose focus of what you love.
How did you gain fame?
The Web is like a magic genius, my first wish of the three given has become reality:to be here.
Everything and everyone I met in the way, made me a bit more "Lula".
What are your future plans?
Many! creating HERSELF magazine has led me to places I never thought I would reach.I'm working already on Issue two. Issue One-The portrait Issue was a fantastic experience to meet intricate personalities like...Madonna, Elisabeth I, Botticelli's Venus.
How did you come up with this, well, fantastic idea?
I'm made of all the magazine and books I have read and read again: a world in pixel is fantastic, but nothing beats the prestige of paper and pages.
What shows did you most enjoy in Milan and Paris, for this last spring summer season?
In Milan: Jil Sander, Missoni, Dolce&Gabbana and Prada.
In Paris:Givenchy,Ackermann,Vaccarello, McQueen.
You are a very amusing web personality...do you have limits?
Oh yes, a very common one expecially: it takes me so long to get ready...
What are your must have?
My mac, my Wacom tablet, a pile of books, my beauty products, Fiji water.
How would you describe your style?
"Never say never". I don't wanna belong to any category, but celebrate single pieces,behind which there is so much work, research and passion.
Your weekly "Exploring Aesthetics" is world-widely loved: how would you describe it?
Its name is very self explanatory:wearing other people's clothes is a beautiful catharsis. To copy is the first step to learn; my friend Pablo (Picasso) suggest not to even copy...but steal! So I do steal, and when the post is over I hand back everything to the original owner.I love dressing up...for Cindy (Sherman) is an art, for me, at the moment, its' just an exercise. A style exercise!

12 October 2011, Alessandro Enriquez for Elle.it