7.11.11

the MENABò interview with LULA


Menabò is pleased to interview Lula, founder of the website The Subject I know Best, a must stop for every respectable fashionista. A charming character, she says she's running after her dreams wearing high heels and we must add, wearing the best of the season.
She has enchanted the web that has given her popolarity, but that's not all! Her latest creation is a all illustrated biannual fashion publication, HERSELF. If you didn't know her, we give you Lula. Check her website and spend a day looking through her outfits!


1-Recently, on an interview, you have been defined "Cartoon Fashion Icon". Do you like to be described that way?

I like to be drawn that way.

2-How important is for Lula to follow her dreams?

I follow them wearing very high heels: it takes longer to get there, but it's so worth it...

3-Visiting your website one can spend hours. Beside being funny, Lula is a very charming character. What do you think is the winning element of Lula?

I guess I'm not rushing to say everything and to say it now.

4-How do you choose what to wear? Are you difficult to please?

I choose what to wear by following my instinct and always being difficult to please.

5-Lula is born on the web.Can you tell us about your path?

"I'm sketched, scanned and digitally restyled".Once online everything is possible.I'm very proud and thankful for the attentions received, but my path is just at its beginning.

6-We know about your collaborations with Swide.com (Dolce&Gabbana's blogazine) and Vogue japan. What are your plan for the future?

Thousands.But above all HERSELF magazine, its world, its travel and research and the work it requires.

7-What is HERSELF and how does it come about?

HERSELF ia s all illustrated biannual fashion publication of wich I'm the Editor&Creative director.
I've met and interviewed incredible women, chose garments from the very Best Of The Season, opened the doors to a part of my world that it's not shown on my website The Subject I know Best. It's 3 of us working behind it and already working on Issue two, out next March.
Herself is born from the will to celebrate the wonders of fashion, designers creations, inspiring icons in a world where, if not every thing, at least everybody is possible.

8-Is there something Lula can't live without?

Photoshop, my mac, my Wacom tablet and my YSL mascara.

9-Anything Lula can't stand?

Homologation.

10-Wich ones are Lula's favourite brands?

How could I possibly answer to such a difficult question?


Interview by Andrea Danese, Menabò